Free tool
ROAS Calculator
Enter your ad spend and revenue to calculate ROAS, CPA, CPC, and revenue per order - with a visual benchmark against the ecommerce average.
Ad campaign details
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ROAS
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CPA (Cost per Acquisition)
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Revenue per Order
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Frequently Asked Questions
What is a good ROAS for ecommerce?
The average ecommerce ROAS is around 2.8x, meaning $2.80 in revenue for every $1 spent on ads. A ROAS above 4x is generally considered strong. However, the right target depends on your margins - high-margin products can be profitable at lower ROAS.
How do you calculate ROAS?
ROAS is calculated by dividing your total revenue by your total ad spend. For example, if you spent $1,000 on ads and generated $4,000 in revenue, your ROAS is 4.0x. This tells you that every dollar spent on advertising returned four dollars in revenue.
What is the difference between ROAS and ROI?
ROAS measures revenue generated per dollar of ad spend (Revenue / Ad Spend), while ROI measures overall profit relative to total investment ((Profit - Investment) / Investment). ROAS focuses specifically on advertising efficiency, while ROI accounts for all costs including product costs, overhead, and more.
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